What is Email Marketing?

What is Email Marketing?

It is called mailing to send e-mails collectively to your company or your authorized e-mail addresses. Email Marketing, one of the most important pillars of digital marketing, is one of the main digital marketing elements that enables advertisement and promotion in accordance with the age of communication technologies.

According to the researchers, 35 of every 100 people who have an e-mail address regularly check their mail account. Those who actively use the mail account are influenced by the e-bulletins sent to them by mail at the same time, thus shaping the shopping decisions.

Things to Watch While Email Marketing

The most basic rule to consider when the mailing is that you have to make sure that the emails you send fall into the inbox of the email address you send. If you go to the Spam box instead of the inbox of the e-mails you send, it will naturally be wasted if you work.

- The first rule to pay attention here is to choose the mailing company that we will send mail to correctly. Submissions with a company with a sufficient technical infrastructure will prevent you from dropping your spam in the first place.

- The second most important rule is that the e-mail address you send belongs to the active users. If there is a significant amount of passive mail in your e-mail address, you will lose the opening ratio of the e-mails you send. This will increase the likelihood of your other senders falling into the spam box.

- The third most important rule is that the content of the email you are sending must be of high relevance to the receivers. Marking emails that you send via mailing as unspecified by the recipients or rejecting them as spam will increase the likelihood of your next sender being spammed again.

Benefits of Email Marketing

With e-mail marketing, you can mail your potential customers who have been in contact with you, but have not turned into sales or service, and you can make them your customers if you send remarkable and high-level emails.

In addition to improving customer loyalty, you can increase the proportion of your referral customers by sending mailings to your existing customers who have turned into sales or services for after-sales service and information purposes.

Another benefit of submitting via mailing is that your page traffic will increase with redirects to your website. This way your mailing will improve your page's SEO value and help you get a better position in Google search results.

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Article by Ertuğrul Müyesseroğlu from ertugrulmuyesseroglu.net