4 Recommendations for 2018 Email Marketing

Email Marketing

This year your email marketing strategies are going from simple to complicated. By improving your tactics, you can easily enjoy the increased interaction rates and the ability to connect using mass mailing.

By using advanced email marketing techniques that are connected to users on a more personal level in 2018, you can set goals to increase response rates, brand awareness and revenue.

Here are 4 email marketing tactics worth gold, helping you get the best possible results;

1 - Create Advanced Customer ID

You need to identify your customers to send emails that your users can not ignore. This means going beyond "what they want to buy" from you. You need to know everything you can do about target immobilization. In fact, you should learn more specific information that is more appropriate for your campaigns.

We should not ignore the data sum in 2018. This year's goal should be to collect and use data from your website, mobile applications, reservation systems, and e-commerce platforms to collect and aggregate information to build a comprehensive customer identity card. This will help you understand each activity field of your target group.

2 - Increase Segmentation

Most marketers are segmenting e-mails. Why? Because they want to get a fruitful result, 58% of income comes from segmented, targeted e-mails.

Separating your data by demographic information (gender, position, age) is only a start. This year, accelerate your game and start to separate your data into segments according to their behavior.

Using your contacts, you can create e-mails that offer private messages for each.

What happens if the customer's interests change? Revolt as segments is dynamic. Thus, users can move back and forth in segments based on their activities. This means that you are constantly examining your analytics for your trends and you will not carry the data manually. They are all ready for you.

3 - Send Emails Based on User Behavior

To get more out of your e-mails, keep track of how users interact with your brand. What did they buy in the past? How often do they buy? Are they visiting your site according to a particular product variety?

Take advantage of user behavior to manage your email marketing campaigns. Browse the email you can send depending on how a user interacts with your brand:

Product advice

Customers love advice if they are interested. You can offer products to customers based on past purchases or website history. When you combine such data, users receive recommendations related to their likes and lifestyles.

Here is a good example of product advice. "Depending on a customer's viewing and purchasing history, this email was sent to the user."

Abandoned Basket Emails

The customers are leaving the basket more often than you think. Research shows that almost 70% of the basket is left in online shopping, according to Google.

If the customer leaves the product in the cart, make it an email campaign. Send a specially prepared e-mail to ensure that the user purchases it.

The abandoned basket can automate e-mails so that it reaches the users' boxes without too much effort. If the cart is abandoned, an email is triggered showing the products the user is interested in, and they are slowly dragged towards the shopping completion direction.

You can send a reminder email or a series. According to the research, when the basket is abandoned, it is observed that there is a 56% increase in revenues compared to sending 3 e-mails and sending an e-mail alone.

Here is an example of an abandoned basket email from Wayfair. At the beginning of the e-mail, "The products you are running out quickly are running out." "The e-mail creates a sense of urgency, reminding you how your product looks and its price.

This series may be the first email. Others may include a new price alert, coupon or availability update.

4 - Automate Your Shopping Campaigns

Are you following your users? Prioritize this year with series campaigns. You do not need to expose your emails to a single, comprehensive strategy. Instead of sending updates about a promotional coupon or a new product, consider creating a series of emails that follow with a customer and help them on a specific journey.

You can use new campaigns or campaigns that we talked about earlier to encourage new users to get used to it, to constantly return customers, and to get back to the product they have left their lost customers.

If you are creating a re-interaction campaign, it might look like this:

The first email is the "I miss you" email inviting the user to browse a new product.

If the user clicks on the link in the e-mail, another e-mail will be triggered giving the user a discount on their purchases. If the user ignores the message, an e-mail is sent to the user asking if they still want to be on the mailing list.

A third email is sent to any purchaser. The email includes an invoice and a personalized thank you note from the company owner.

The idea behind the series campaigns is to understand where the customer's journey is (where they can be tried at the time of purchase) and to create a few emails to help the next step.

If you want to return users to the sales channel, help them navigate through your app, or give information about the benefits of a new product, series campaigns allow you to track your customers digitally and consciously.

Summary

As a marketer, you have a habit of setting goals. However, you often set up micro goals for specific campaigns, such as planning to reach a specific conversion rate in your most recent promotional email. This time, use a macro approach and set goals to use advanced email techniques. When you use a technique that you have not used in the past to follow your success, be aware of what response rates you have.

Translated from revotes.com.tr