10 Email Marketing Tips to Increase Open Rates

10 Email Marketing Tips to Increase Open Rates

1 - Use Effective Headlines

The titles you use will be the first place for your users to see the emails you send. So you should pay close attention to this part.

The language you use in email headers should be impressive. So you should absolutely test your email marketing efforts with A / B tests. Finally you can find the best working title format.

2 - Make Sure to Personalize your Emails

The vast majority of consumers who shop through brands share their personal information with brands. Although the credibility of this information is debated, 28% of users in the UK say they share their real names with brands to get better targeted offers.

More personal e-mail newsletters may be made by evaluating the user's personal information and the searches made within the site, the products he has shed and purchased. In the days when personalization is so important, in social networking with Facebook or other social networks, marketers can send more personalized emails by taking advantage of the great benefits.

3 - Use Quality Content

You should make quite good quality content for your email. You can fool them once with content intended to trick users, your next place will be a junk box.

If you mention a different information or service information in your email headers, your email opening rate will blow. Users should not provide information that they can easily reach everywhere.

4 - Send Email Right

Timing is the backbone of digital marketing - especially email marketing. You must send the letters you send in the right time.

The correct time for email work will still occur as a result of A / B tests. The right time for each sector or business model will be variable, so you can only get the right time for your business.

5 - Try to Keep your Emails Short

Very long emails can frighten users. For this reason, take care to prepare short, targeted content. It is important to keep in mind that users who receive numerous emails during the day will not have much time to read these posts.

6 - Do not Fall into Spam Filter

Email filters are becoming more and more intelligent day by day, so if your emails fall into junk mail, then your business is over.

You should work with quality companies in your email works and avoid spam words like free, free, opportunities etc in the titles.

7 - Do not Talk About Continuous Sales

Do not always try to sell something in your emails. If you send e-mail with slogans such as "buy", "campaign" and "discount" constantly, users will be distracted after a while and users will be tired of seeing these messages at the same time.

Various informative exchanges such as how-to guides, information about products, usage areas of products can be done in these bulletins.

8 - Test different email templates

By creating different email templates, you can create an email template that produces the best results. You can create different email lists and send different emails to different groups of users and test the results. You can achieve better results in email marketing by performing an A / B test.

As a result, different groups will have different interests, and you can measure what kind of mail you need to send a mail with the tests you have done.

9 - Email List Buy / Pay Attention

You have absolutely heard that email lists have been sold. However, there are some drawbacks to this:

•      It's illegal to buy an email list.
•      If you buy such a list and you can not target the right people, your efforts will be wasted.
•      If you can not get to the right list, you will be very damaging. 

 

10 - Choose a Person Name instead of Company Name

If you use the contact name instead of the company name in the email sender section, you can attract much more attention from your customers.

When the emails sent by the company are reminiscent of unnecessary ads, emails from people will appear important. Therefore, your email is likely to be opened.